- Hostess Brands Inc. filed for bankruptcy in 2012 following fight with unions
- Metropoulos & Co. and Apollo bought Twinkies and other Hostess brands for $410 million
- Company says they might experiment with flavored and 'crunchy' Twinkies
Hostess is betting on a sweet comeback for Twinkies when they return to shelves next month.
The company that went bankrupt after an acrimonious fight with its unionized workers last year is back up and running under new owners and a leaner structure. It says it plans to have Twinkies and other snack cakes back on shelves starting July 15.
Based on the outpouring of nostalgia sparked by its demise, Hostess is expecting a blockbuster return next month for Twinkies and other sugary treats, such as CupCakes and Donettes. The company says the cakes will taste the same but that the boxes will now bare the tag line 'The Sweetest Comeback In The History Of Ever'.
Original page: 'Sweetest Comeback In The History Of Ever'? New Hostess owners say Twinkies will be back on shelves starting July 15 | Mail Online
